In fact, your demo will be more effective as a result. This means you don’t need to hire more salespeople, and you don’t need to make your demo worse. ![]() You can scrap your traditional software demo and replace it with Product-Led Growth. That might be money that you don’t have, or that would be better spent elsewhere. More salespeople means more time for demos. But it also means it may decrease the quality of the demo, and you might not be able to fully show off your product. That would certainly enable you to demo more leads. There’s really only three solutions to this problem.įirstly, you can decrease the duration of your software demos and cram more into a single day. It also means that your salespeople are caught up in demos when they could be doing some outbound work. That can create a bottleneck as you scale up and more leads come in. Even if your salespeople did nothing but demos all day, each of them could probably only manage seven or eight. Traditional software demos are fairly time consuming. The traditional software demo presents several barriers when it comes to growth, and we’re going to cover those now… 1 – It Doesn’t ScaleĪssuming the ultimate end game is growth (and let’s face it, that’s everyone’s end game) then you need to put systems in place that will scale alongside you. Which brings us nicely to your software demo, and why it’s no longer good enough. Why Your Traditional Software Demo Doesn’t Work So on, and so forth.įigma’s product is directly responsible for their growth. Then they’ll sign up, and invite their colleagues. These new users can then see first-hand how much easier it is to collaborate in Figma. The beauty of this is that those initial users who made the switch from Sketch to Figma can now invite their colleagues into their projects. ![]() It works in your browser, across different operating systems, and it allows you to easily track who is working on what. The other reason why Figma has grown so quickly is that they make it incredibly easy to collaborate. That’s where Figma’s free pricing comes in use. Chances are people are already paying for Sketch, so they don’t want to pay for another product. This is especially important when it comes to knocking a major competitor off the top. Sure there’s several limitations, but it means people can try Figma out without being concerned about wasting money. This isn’t a limited free trial, it’s an actual pricing tier. The first is that they have a completely free tier of pricing. But they also offer a couple of extras that have led to rapid growth, and an exodus of people moving from Sketch to Figma. Figma offers pretty much all of the features that Sketch users have come to know and love. ![]() Recently, however, a new tool has entered the fray. Everyone involved with UX and UI knows what Sketch is and how to use it. For years the go-to product for UX and UI designers has been Sketch. That’s the dream, right? A Real-World ExampleĪ recent example of Product-Led Growth in the UX world is a product called Figma. Soon enough, everyone is using it, and your company grows exponentially. That makes them use it more, and it makes their friends and colleagues use it. The idea is that once people start using your product, they fall head over heels in love with it. In practical terms, this means building an incredible product, and putting it at the heart of everything you do. Your marketing team will ask, ‘How can our product generate a demand flywheel?’ Your sales team will ask, ‘How can we use the product to qualify our prospects for us?.’ Your customer success team asks, ‘How can we create a product that helps customers become successful beyond our dreams?.’ By having every team focused on the product, you create a culture that is built around enduring customer value.” “Product-Led Growth means that every team in your business influences the product. ![]() Perhaps the best definition comes from Allan Wille, Co-Founder and CEO of Klipfolio: Product-Led Growth is very self-explanatory, in that it describes a strategy in which the growth of a company is led by the product they provide. Originally coined by Openview, a venture capital firm, Product-Led Growth is the secret to the mammoth success of companies like Slack, Dropbox, and Hubspot.
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